Background: I'm driving across the country and have tried to contact card shops along the way to see if they have LOTR or SWCCG product on a shelf somewhere. I'm also making a list of my pet peeves in dealing with them. On the off chance that someone on the boards owns a (non-primarily online) card shop, I offer the list to you:
1. List yourself on google with a current address. You don't have to pay for adds, just get your business name/address on their map
2. Have a website about your store
3. Include your store hours on the website
4. List a way for people to contact you on your website. It can be a phone # or an e-mail form (which also reduces spam), and having both of those is best