Ditto SoP. What we need is some kind of software that lets you upload a card template and add a picture, gametext, stats etc...
WoW has a nice version of this, but you'd have to find a talented programmer to make a LotR version and be willing to
*ahem* bend some copyright laws.
I think the key to keeping people interested is online play and tournaments. Seems like the one Gillian was starting to set up fizzled out...