Kenddrick - are there hobby stores in your area? Any gaming groups?
From my experience - if you can find people that enjoy playing card games, dice games, etc - they are usually willing to try new games. Once they try it they may like it and pick it up as part of their hobby. Try and get out there and demo the game if you can.
I guess I am lucky that I live in an area where there are a lot of gaming groups and I have easy access to hobby stores that run Magic, Star Trek, etc tournaments regularly.